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Marketing Resources and Materials
West
Virginia's ABE Marketing Guide
A guide which practitioners
can use when planning a marketing campaign. It includes promotion
techniques, tips for promotion, methods of measuring effectiveness
of techniques, and samples of the most current materials. This guide
is distributed throughout the state to all ABE practitioners and
administrators.
PLANET MARS (Plan To
Empower Teachers with Marketing and Retention Strategies)
Directions to PLANET MARS
- guidebook containing information and techniques for marketing ABE
programs and retaining students until they have reached their goal(s).
It also contains step-by-step instructions on how to develop and
implement a marketing and retention plan for use in every program,
whether it is a full-time learning center or a three hour part-time
class.
Table of Contents
PLANET MARS
Cover Sheet
Bibliography
Connections: Directors
of Adult Education & Literacy Programs in West Virginia
A
description of all programs available statewide, contact persons for
each program, and a county-by-county breakdown of available
services. Produced by the Governor's Council on Literacy and
distributed to all adult education/literacy personnel.
Literacy
Counts: A Resource Guide for Planning Adult Education and Literacy
Programs Within West Virginia
Data
useful when planning programs for adults within a specific
community, county, or workplace. Includes county-by-county breakdown
of educational, employment/occupational, and general demographics.
This resource directory is distributed
to all adult
education/literacy personnel and others upon their request.
Posters:
"Get To Work" (8
1/2" x 11")
"Get To Work" (12" x 18")
Table
Tents:
For use in restaurants,
libraries, doctor's offices, human service agencies,
etc.
"Menu"
of Services:
This "menu," designed after a real restaurant menu, is a unique and
innovative way to advertise services available within ABE full-time
learning centers. Examples: "Appetizers" contains a list of
assessments available; "Take a Byte Out of This" advertises the
technology components; and the "Works Bar" lists job search skills
offered.
Needs
Assessments
Adult Education Student Interview
Instructor/Tutor Self-Assessment
Adult Education Community Survey - long version
Community Survey Summary
Adult Education Community Survey - short version
Needs Assessment Information
Adult Education Agency Needs Assessment
For
samples of any of these materials, contact Kathy
Winter-Hollingsworth - Televised Adult Basic Education
Coordinator or call 1-800-642-2670.
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