Marketing Resources and Materials   

West Virginia's ABE Marketing Kit
A three-ring binder which includes a Marketing Guide, posters, brochures, table tents, psa's, press releases, information on class rings for GED graduates, camera-ready logo sheets, etc. distributed throughout the state to all ABE practitioners and administrators.

ABE Marketing Video:
A 12-minute video which includes segments explaining each component of Adult Basic Education in West Virginia.

PLANET MARS (Plan To Empower Teachers with Marketing and Retention Strategies)
Directions to PLANET MARS - guidebook containing information and techniques for marketing ABE programs and retaining students until they have reached their goal(s). It also contains step-by-step instructions on how to develop and implement a marketing and retention plan for use in every program, whether it is a full-time learning center or a three hour part-time class.

  Table of Contents 
  PLANET MARS
  Cover Sheet
  Bibliography

Connections: Directors of Adult Education & Literacy Programs in West Virginia
A description of all programs available statewide, contact persons for each program, and a county-by-county breakdown of available services. Produced by the Governor's Council on Literacy and distributed to all adult education/literacy personnel. 

Cover page 
Introduction and Acknowledgements
Table of Contents
Explanation of organizations-services
Adult education literacy
Child-care
Domestic violence
Employment services
Family section
Health section
Legal section
Physical disability assistance
Special learning needs
Transportation

Literacy Counts: A Resource Guide for Planning Adult Education and Literacy Programs Within West Virginia
Data useful when planning programs for adults within a specific community, county, or workplace. Includes county-by-county breakdown of educational, employment/occupational, and general demographics. Produced by the Governor's Council on Literacy and distributed to all adult education/literacy personnel.

Brochures:

• "Learning:  There's No End To It"
• WorkSCANS (teacher)
• WorkSCANS (student)
• Improv Moments - statewide adult education theatre group
• External Diploma Program
• West Virginia Adult Education Association

Get Ready, Get Set, GROW! with Adult Education series (available for download, on disk in PageMaker 6.5, or customized for you at your request)

• What is the GED ?  Download

• Do you need a GED Diploma ?  Download
• If you have taken part of the GED Exam ... Download
• Learn basic computer skills with ease   Download
• You and your computer - Friends at last !   Download
• Don't miss the boat !
  Prepare for college, military, and workplace entrance exams  Download
• Sharpen your basic skills   Download
• Prepare for a program in Healthcare Occupations:  LPN and CNA  Download
• Learn anytime, anywhere with WV Distance Education  Download
• Keep your life on track - Life skills program  Download
• Do you feel trapped in debt ?  Download
• Finding a job just got easier - Work-skills programs  Download

Posters:

"Get To Work" (8 1/2" x 11")
"Get To Work" (12" x 18")

Table Tents:

For use in restaurants, libraries, doctor's offices, human service agencies, etc.

"Menu" of Services:

This "menu," designed after a real restaurant menu, is a unique and innovative way to advertise services available within ABE full-time learning centers. Examples: "Appetizers" contains a list of assessments available; "Take a Byte Out of This" advertises the technology components; and the "Works Bar" lists job search skills offered.

Needs Assessments

  Adult Education Student Interview
  Instructor/Tutor Self-Assessment
  Adult Education Community Survey - long version
  Community Survey Summary
  Adult Education Community Survey - short version
  Needs Assessment Information
  Adult Education Agency Needs Assessment

For samples of any of these materials, contact Kathy Winter-Hollingsworth - Televised Adult Basic Education Coordinator or call 1-800-642-2670.